Canon digital solutions America tells the story of digital transformation and how it can be implemented into different business models.  

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It streamlines your business by using Canon technology. Contextually, we live in a hybrid world…we need tech to bridge the gaps between hard copies of a drawing and digitizing that drawing and sending it. So Canon has hardware and software that helps digitize your business.

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This is a 360 campaign, activations include : videos, social media, UX/UI for web, infographics, and emails.

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Role : Art Director

Agency : KERN

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Creative Director : Zohrab Gevorkian

Associate Creative Director : Seth Raab

Copy writers : Fernand Chauffier, Christopher Weakly

Video editors : John Waters, Anna Gevorkian

Video Producer : Robbie Micara