Areas of Expertise
Concept + Art Direction
Design + Animation + Video
Digital Marketing
Brand Development
Content Creation
Social Media
I go by Riya, reigning as an Art Director in the realm of creativity, where I'm blessed to collaborate with a talented team of creatives. With every sunrise, I find myself immersed in the dynamic landscape of digital media, where I relish the opportunity to carve out a unique visual language for brands, constantly refining and evolving their identity. With the alchemy of design, photography, AI, motion, and typography, I breathe life into brands, weaving stories that resonate deeply with the souls of viewers.
And when I'm not knee-deep in pixels and Pantones, I'm a bit of a mermaid, drawn to the depths of new experiences, forever chasing the waves of adventure. Life's little luxuries are my guilty pleasures - from indulging in decadent desserts to losing myself in the timeless elegance of vintage fashion. And as a coffee aficionado, I'm always on the hunt for the next best brew, whether it's sampling exotic blends or cozying up in quaint cafes. But it's the call of adventure that truly ignites my spirit, leading me to sandy shores and sun-kissed beaches where I can bask in the warmth of the sun, film camera in hand, capturing the beauty of the world, soaking in the madness and magic of it all.
Areas of Expertise
Concept + Art Direction
Design + Animation + Video
Digital Marketing
Brand Development
Content Creation
Social Media
I go by Riya, reigning as an Art Director in the realm of creativity, where I'm blessed to collaborate with a talented team of creatives. With every sunrise, I find myself immersed in the dynamic landscape of digital media, where I relish the opportunity to carve out a unique visual language for brands, constantly refining and evolving their identity. With the alchemy of design, photography, AI, motion, and typography, I breathe life into brands, weaving stories that resonate deeply with the souls of viewers.
And when I'm not knee-deep in pixels and Pantones, I'm a bit of a mermaid, drawn to the depths of new experiences, forever chasing the waves of adventure. Life's little luxuries are my guilty pleasures - from indulging in decadent desserts to losing myself in the timeless elegance of vintage fashion. And as a coffee aficionado, I'm always on the hunt for the next best brew, whether it's sampling exotic blends or cozying up in quaint cafes. But it's the call of adventure that truly ignites my spirit, leading me to sandy shores and sun-kissed beaches where I can bask in the warmth of the sun, film camera in hand, capturing the beauty of the world, soaking in the madness and magic of it all.
I go by Riya, reigning as an Art Director in the realm of creativity, where I'm blessed to collaborate with a talented team of creatives. With every sunrise, I find myself immersed in the dynamic landscape of digital media, where I relish the opportunity to carve out a unique visual language for brands, constantly refining and evolving their identity. With the alchemy of design, photography, AI, motion, and typography, I breathe life into brands, weaving stories that resonate deeply with the souls of viewers.
And when I'm not knee-deep in pixels and Pantones, I'm a bit of a mermaid, drawn to the depths of new experiences, forever chasing the waves of adventure. Life's little luxuries are my guilty pleasures - from indulging in decadent desserts to losing myself in the timeless elegance of vintage fashion. And as a coffee aficionado, I'm always on the hunt for the next best brew, whether it's sampling exotic blends or cozying up in quaint cafes. But it's the call of adventure that truly ignites my spirit, leading me to sandy shores and sun-kissed beaches where I can bask in the warmth of the sun, film camera in hand, capturing the beauty of the world, soaking in the madness and magic of it all.
Resume + Honors
RIYA GUPTA I Art Director
EXPERIENCE
TERRI & SANDY
Art Director I Sep 2024 – Present I
Clients: Revlon, Suja
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At Terri & Sandy, I serve as Art Director, overseeing the creative journey from concept to execution across a variety of client projects. I take ownership of developing ideas, pitching new business, and creating cohesive marketing campaigns that resonate with target audiences.
BURRELL COMMUNICATIONS
Art Director I Aug 2023 – Present I
Clients: Toyota, Mc Donald’s, WNBA, ANTA, Progressive, Coca-Cola, Xfinity, Pattern Beauty, Own Network
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Designer and art director working across multiple clients for new business pitches and various accounts.
BARON & BARON
Art Director Apprentice I Feb 2023 – June 2023 I
Clients: Dolce & Gabbana, Mugler, NARS, Lancôme, Pandora, Casas Novas, Zara, and MCM
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Under the direct mentorship of Senior Art Directors, I applied a keen eye for detail and brand consistency to design cohesive graphics for presentations, commercial, and brand pitch decks, ensuring a unified brand representation while creating visual assets and concepts.
KERN
Art Director Freelance I April 2022 – Jan 2023 I
Clients: Canon
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Designer and Art Director for Canon. Worked on 360° marketing campaigns, email collateral, and social media strategies, while supporting end-to-end creative campaigns across multiple channels.
ZADIG & VOLITARE
Stylist & Supervisor I Oct 2021 – Jan 2022 I
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Established customer rapport, driving sales by styling products to match individual preferences, translating look book inspirations into personalized recommendations, and contributing to appealing store presentation through visual merchandising.
PAIR EYEWEAR
Art Director Freelance I Jul 2021 – Aug 2021 I
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Led the development and execution of a successful Instagram social campaign for Pair Eyewear's summer collection, focusing on capturing candid summer moments with the brand's products to effectively communicate its messaging and aesthetics, while ensuring high-quality visual content aligned with campaign goals and optimized engagement and brand awareness through collaboration with the marketing team.
AWARDS AND HONORS :
Cannes Young Lions Finalist 2024 I CAN'T, DID.
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Clinched Bronze in the 2024 Cannes Young Lions competition in the digital category, standing out among hundreds of entries to represent the creativity of our generation, Gen Z. Adding to this honor, our campaign will be brought to life next month by the esteemed Young Lions partner, Gold House. You can read more HERE.
The Webby Awards Nominee 2023 I SEXY DEFINED BY YOU
Contact: reignofriya@gmail.com
Areas of Expertise
Concept + Art Direction
Design + Animation + Video
Digital Marketing
Brand Development
Content Creation
Social Media
Creator & Artist
RIYA
Creative Human Being.
