I helped bring the Change of Fashion program to life. an initiative created in partnership with McDonald’s, to spotlight and support the next generation of Black fashion designers. Despite Black culture shaping fashion for decades, only 7.3% of American fashion designers are Black. This campaign set out to change that by pairing five rising Black designers with five influential fashion insiders who served as mentors, helping them scale their businesses and gain the recognition they deserve. My role was to craft the visual identity and storytelling, ensuring the campaign not only celebrated Black creativity but also made a powerful statement about the need for lasting change. More than a campaign, Change of Fashion was a movement, creating real opportunities for Black designers to thrive.

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Read more about the designers' journeys at changeoffashion.com or on Instagram @WeAreGolden.

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