I helped bring the Change of Fashion program to life, an initiative created in partnership with McDonald’s to spotlight and support the next generation of Black fashion designers. While Black culture has shaped fashion for decades, only 7.3% of American fashion designers are Black. This program aimed to shift that narrative, pairing five rising Black designers with five influential fashion insiders who mentored them, helping scale their businesses and gain the recognition they deserve. My role was to craft the visual identity and storytelling, ensuring the campaign not only celebrated Black creativity but also made a bold statement about the need for lasting change. Change of Fashion was not just a campaign, it was a movement, creating real opportunities for Black designers to thrive.