ART DIRECTION
CAMPAIGN
GOLD HOUSE
CAN'T, DID.
When you’ve been told countless times “you can’t,” every “I did” becomes an even bigger victory. In Asian communities, “What will people think?” is not just a question; it's a barrier. Partnering with Gold House, we are here to rewrite that story. Gold House’s mission is to unite Asian cultural leaders across industries and amplify diverse voices. Through their platform, this social campaign uses our “Can’t ____, Did _____.” mantra to highlight AAPI individuals who defied expectations. This initiative turns doubt into fuel, showcases resilience, and builds a movement where owning your story and celebrating others’ achievements is the new norm.



We launched a podcast series across all Gold House social channels, spotlighting honorees as they share their journeys from adversity to triumph, filmed in spaces where they once told a “CAN'T.”

