I was fortunate to have a creative apprenticeship experience at Baron & Baron, where I had the opportunity to contribute to a captivating NARS campaign.

Initiating women to take control of their inner power, Power Play is an expansive expression of the Powermatte universe. Inspired by Tron-like retro arcade influence, set to the beat of ’80s synth, and energized with color coded light displays. In a seemingly interactive environment models dramatically reveal their Powermatte lipsticks with powerful application swipes, each individual character reveals her own shade, demonstrating the full range of Powermatte Lipstick. Monochromatic looks, bold attitude, and dark sunglasses amplify the attitude and the power. Retro game-like transitions and title cards create an organic yet inventive way to feature the shade name as well as numbers. Both beauty and still-life will build upon gaming influences and color-block structures in order to create a world that empowers women to dominate and play.