McDonald's and TMCF launch the Black & Positively Golden® Scholarship Program, supporting Historically Black Colleges & Universities (HBCUs) students. Using AI, we showcase the 2024 scholars' stories on TikTok and Instagram Reels.

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For this social campaign we harnessed the power of AI to capture and transform facial features into crystalline representations. We have produced captivating mini-episodes, set within this mesmerizing crystallized realm. Here, each change leader shares their personal journey and aspirations, empowered by McDonald's to amplify their voices and stories.