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CHANGE OF FASHION

MCDONALD'S 24'

MC DONALDS 

CHANGE OF FASHION

Despite Black culture's significant influence on the fashion industry, only 7.3% of American fashion designers are Black. McDonald’s is taking a bold step to address this disparity by pairing five rising Black fashion designers with five established fashion insiders. Together, they will create innovative and culturally rich designs that not only reflect but also celebrate the essence of Black culture.

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We created Instagram posts and reels to follow the journey of each of the five fashion designers on @WeAreGolden. This dedicated Instagram page documents the creative process, personal stories, behind-the-scenes footage, and professional growth of the designers as they work alongside their fashion insider mentors, fostering a community of support and engagement.

IG posts:

IG reels:

  ROLE : Art Director   
 
AGENCY: BURRELL 

LEAD CREATIVES:

Creative Directors : Desmond Williams, Lynn Pitts
 Art Director : Eric Rogers

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