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The campaign delves into the profound notion of death and rebirth, drawing inspiration from the ancient axiom "As above, so below." It contemplates how events in higher realms mirror those in lower realms. Just as a Phoenix emerges renewed from its own ashes, "Bapteme Du Feu" celebrates the cyclical journey of our existence—a poignant reflection on the eternal dance of demise and renewal.
To celebrate the death and the rebirth of our existence, I illustrated tarot cards.. The Death, and The Empress cards will be passed out in beauty stores with the everlasting scent sprayed on the cards, Baptem Du Feu.
RISE AGAIN
Baptem Deu Feu
ROLE : Art Direction
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