ALIEN HYPERSENSE

MUGLER

My apprenticeship at Baron & Baron led me to a thrilling venture into the heart of Mugler's universe. I had the honor of closely collaborating, to shape the narrative and concept for this captivating campaign. In this exhilarating vision, we didn't just push boundaries; we shattered them. Imagine a Mugler woman who isn't bound by convention, but instead, thrives on her own terms. With a single spritz of perfume, she transcends into a realm of hyper-boldness, hyper-power, hyper-seduction, and everything in between. It's not just about the fragrance. It's about the journey it takes you on. It's more than just a fragrance; it's a transformative journey. Embracing her true essence, guided by an irresistible supra-instinct, the sixth sense, she becomes an enigma, a formidable force to be reckoned with.