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ART DIRECTION

CAMPAIGN

ZADIG AND VOLITARE

FLEETING MOMENTS

The most powerful connections happen in the spaces we can’t explain. Inspired by the raw, undefined nature of modern intimacy, this fragrance campaign captures the tension between desire and hesitation, the place where emotions hit hardest because nothing is certain. Caught between wanting connection and fearing it, two people move through a space that feels both thrilling and tender. Their story unfolds in glances, touches, and half-formed thoughts, mirroring the fragrance itself: spicy, floral, sweet. A blend that never settles, always shifting, just like them. The moments created feel like a song that gets stuck in your head… intimate but fleeting like a fragrance. We follow their journey not to define what they are, but to feel what they’re becoming, beautifully unsteady, instinctive, unforgettable. A memory that lingers like a scent you can’t forget.

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