This campaign brings Zara Kids Fall Knitwear to life in a wide open meadow shaped by color, texture, and imagination. A group of children transform the landscape with yarn bombing, turning grass, branches, and open space into a playful patchwork of knits. Oversized yarn balls, woven ropes, and layered sweaters echo the collection’s warmth and freedom. Developed through an AI-driven visual process, the imagery blends crafted storytelling with generative art, allowing the scenes to take on a soft, dreamlike sense of possibility. Knitwear becomes something lived in and shared, celebrating the joy of making and the beauty of seeing the world through curious, collaborative eyes.